Born From Fire,
Forged by Hand
"We didn't set out to build a company. We set out to share a tradition - the Argentine way of gathering around fire."
Our Journey
From a two-man workshop in Buenos Aires to fires burning in 20+ countries — every grill still leaves our hands the same way: forged one at a time, signed, and built to outlive us.
The Spark
Two friends leave corporate life to pursue a dream: bringing the authentic Argentine asado experience to the world.
First Fire
The first grill is hand-forged in a small Buenos Aires workshop - raw steel, real fire, no compromise.
Crossing Borders
First international shipment. The asado tradition reaches new shores - and a global community begins to form.
Heritage Collection
Launch of the Heritage Copper line - blending ancestral craft with modern design language.
Global Community
A growing family of asado lovers across 15+ countries - united by fire, tradition, and A La Cruz craftsmanship.
