2018
The Spark
Two friends leave corporate jobs to chase one idea: bring a real Argentine asado to anyone willing to light a fire for it.
Every piece is forged with purpose - from open-fire grills built to last generations, to camping essentials designed for the wild.
An A La Cruz outlives the trends, the seasons, and most of what you'll ever own. Season it, scar it, hand it to your kids. It only gets better with the fires it's seen. It isn't a purchase. It's an inheritance.
No studio sets. Just A La Cruz where it belongs, in the field, around the fire, in the hands of the people who cook on it.
Every grill is shaped, welded and finished by hand in Buenos Aires, then signed by the maker who built it. No assembly lines, no shortcuts. Just steel, fire, and the patience to do it right.
We didn't set out to build a company. We set out to share a tradition, the Argentine way of gathering around fire.